Sharper pricing. Smarter promotions. Stronger portfolio
Consumer packaged goods (CPG) companies are juggling rising costs, shifting shopper habits, and data silos. As revenue growth management (RGM) initiatives drive 70% of organic growth¹, they must rethink RGM strategies to drive profitable growth.
Our solution offers a smart and sustainable approach. We create intelligent, agile sales and marketing plans across channels, accounts, and customers while keeping costs in check.
Increase volume growth using smarter sales forecasting and high-ROI promotions.
CPG companies can boost sales volume by up to
4%
by prioritizing higher ROI promotions
Automate, centralize, and streamline promotion processes, data management, and system customizations and maintenance.
Our solution helps CPG companies save up to
15%
of IT costs and 30% of time spent on promotion management
Reduce working capital days with better payment terms and deductions management, fewer write-offs, and more accurate forecasts.
Our solution helps CPG companies attain up to
8%
improvement in working capital, thanks to more accurate trade spend forecasting
Create the right assortments, pricing, promotions, and store strategies with advanced analytics and AI-led decision-making.
A global snacking company achieved nearly
$30mn
in incremental sales thanks to channel-based assortment optimization
A CPG revenue growth management solution that turns insights into action
Our integrated RGM suite helps clients protect profits using data-driven solutions, AI/ML capabilities, and strategic partnerships. We support seamless cross-functional collaboration with advanced analytics to inform pricing, trade terms, and customer-focused decisions – backed by robust data governance. In short, it's a tailored solution to help your business achieve revenue growth, operational efficiency, and improved customer and employee experiences.
Superior price pack architectures
Rising costs are squeezing margins, forcing CPG companies to resize products. But how do you manage consumer expectations, price sensitivity, and the needs of each sales channel? The answer is smarter pricing for consumers, distributors, and wholesalers that strikes a perfect balance between value and profit.
Using AI, our RGM suite can transform how you manage your product portfolio. We help you boost sales, protect profitability, and keep consumers happy – even during seasonal fluctuations.
Smarter management of deductions, chargebacks, and settlements
CPG companies lose billions to short payments on accounts receivable invoices.
Using automation, our trade promotion management solution dives deep into uncovering unauthorized deductions, chargebacks, and settlements, while managing pay-for-performance terms. You get deep insights to recover lost revenue and plug leaks. Better still, it helps improve contracts thanks to:
AI-led contract management and performance monitoring
Trade terms program consulting
Leakage elimination solutions
Gross-to-net revenue data and booking hygiene
Many CPG companies struggle with limited point-of-sale data or siloed data, forcing them to manually create RGM and trade promotion insights.
We help you proactively manage gross-to-net data hygiene with high accuracy using advanced data science. With analytics seamlessly integrated into planning, execution, and course correction, you get accurate financial reporting and P&L performance. Our intuitive dashboards, cleansed data, and agentic AI help you make better decisions every step of the way.
AI-powered analytics for smarter promotions
Using AI, we can create a range of consumer analytics. By identifying emerging purchasing behaviors from point-of-sale data and online spending, you can launch tailored promotions quickly. And you can analyze the effectiveness of these promotions before, during, and after launch.
Plus, real-time shopper insights will help you manage a shift from mass promotions to highly targeted incentives while avoiding product cannibalization.
1. L.E.K. Consulting, Closing the RGM Gap: Turning Challenges into Growth Opportunities, 2025
